Media Response Essay Example | Topics and Well Written Essays - 500 words

Media Response - Essay Example Reality check, they too are humans. Thus the world has to start treating them equally. In a contest they too can lose I mean do they always have to win? Amazingly, Asians are considered superheroes. But yet are they? Based on the short film by Chris Tashima and Tom Donaldson, about Sempo Sugiwara, who risked his live going against the most powerful institution in a country- The Government, just to save people he had no blood relations with. Hero or no hero it’s the perfect show of humanity. A war is not only fought using guns and swords alone, the brevity displayed in the film the Lil Tokyo Presenter shows how a single individual can make law his tool of war and use it to liberate his people (the Japanese) from the chaining bonds of the American law. I find this interesting as all the efforts bore fruits much greater than he anticipated. In the modern world, Asian Americans have been integrated in the society. They are rarely segregated as they can walk the talk in a whole different way than anyone expects! The best part is that they always stick together. My friend told a joking story when an Asian guy broke up with his American girlfriend only to hook up with an Asian American girl. This got me thinking how Asians stick and stay together like a pack of wolves! Harm one face all that’s their motto I presume. Asian Americans embrace all cultures but mostly cling to the Asian side a bit more. Anyway who can blame them? Asian culture is diverse and unique. From the food and spices all the way to martial arts there is a lot to share and discover. Personally is more into their fashion and mode of dressing. Their taste is just unarguable. As in the film Model Minority, we see that Asian Americans are depicted as going through struggles in the 21st century. The new generation of Asian Americans is faced with family drama such as parents forcing their kids to do hard subjects such as science or math. This has in turn led to the kids rebelling and dropping out

Sonnet poem analysis Research Paper Example | Topics and Well Written Essays - 750 words

Sonnet poem analysis - Research Paper Example the relationship and she thinks it could be a painful relationship perhaps pointing to the fact that the poet has been in a relationship earlier also. The poet is unsure about her relationship because relationships have become completely unpredictable and things can go horribly wrong, for youngsters it is all about moving on, some can successfully do that while some others often struggle to move on, this is exactly why the poet looks confused about her relationship in the poem. The poem is beautifully constructed and writing a sonnet is arguably the most difficult task but the poet has managed to accomplish it and the poem conveys a really deep meaning. The poem is all about parenthood and how modern day parents have completely become insensitive to the wants and the needs of the children, children are pouring ink into water and the mother does not seem to care and they keep doing the same for quite some time, this has also resulted in the death of the fish in the tank but the parents still somehow manage to ignore all this. The poet also says that the cook is on leave and the mother is crying because she is peeling the onions but in reality she should also be crying because she is completely ignorant and she pays no attention to her children. â€Å"The poet also says that the mother is lovely and father is late,† (Scenes from the Playroom) perhaps suggesting to the fact that the father returns home very late from work and is left with no energy to talk to his kids and his wife and the mother who stays at home has no time to spend with her children and the children are left alone to do as they like. The complete isolation of children by their parents has been beautifully portrayed in the poem. To conclude it is fair to say that both the poems talk about something really sensible, the first poem talks about relationships and how fragile they are these days and the second poem talks about parents not being able to pay any attention to their children. The poet

Assessing The American Fast Food Industry Business Essay

Assessing The American Fast Food Industry Business Essay The world has become a fast paced environment where people operate on tight schedules. This has reduced time to prepare home cooked meals and has made quick fast food meals very popular especially for adults who shuttle to and from work and the kids who see it as a treat. This trend has made it possible for the fast food industry to thrive. This very competitive industry has a large market made of all ages of the population. The restaurants now produce healthy innovative and nutritious food which surmounts the fears customers have about unhealthy diets. The industry has been highly successful in the United States and has gradually increased its reach to tap into the growing world market. This has made the fast food industry develop rapidly into an international industry. 1.2 INDUSTRY OVERVIEW   A fast food restaurant is synonymous with quick and freshly prepared food which is convenient to the buyers. The most common meals served are: hamburgers, hotdogs, sandwiches, chicken and pizza. The side dishes usually include: salads, fries, baked beans, baked potatoes, onion rings and a wide variety of desserts. Beverages like soft drinks, bottled water, hot chocolate, coffee, tea, milkshakes and juice are also offered alongside with the meals (Hovers, 2010). Fast food franchise chains such as Subway, Burger King,  McDonaldHYPERLINK http://www.buzzle.com/articles/mcdonalds/HYPERLINK http://www.buzzle.com/articles/mcdonalds/s, Prà ªt-a-Manger and Pizza Hut cater to demands for seafood, lean meat, special diet meal components, and other considerable regional variations (Buzzle, 2010). 1.3 ORIGIN OF FIRMS IN THE FAST FOOD INDUSTRY The origins of fast food restaurants in the USA which is also known as fast food capital of the world can probably be traced to a specific date 7 July 1912 when a fast food restaurant was opened in New York City by Horn Hardart. The establishment offered its happy customers a selection of pre-prepared fast foods which were displayed behind small glass windows and coin-operated slots (Yusef, 2002). The development of fast food which is a big business as at today can be traced back to America which made great impact internationally (Yusef, 2002). Although there was undoubtedly fast food all over the world in some shape or form centuries ago, it really started to become a business enterprise when social, manufacturing and economic conditions made it cheaper to eat out (Rowlinson, 2002). 1.4 INTERNATIONALIZATION OF THE FAST FOOD INDUSTRY The internationalization of the food service industry was pioneered by, and is still being dominated by, U.S. based quick-service restaurants (QSR), e.g. McDonalds, Burger King, KFC, and Pizza Hut. The decision by these companies to go international was associated with the great prospect of foreign food service markets and to service Americans travelling abroad. It is interesting to note that American fast food is embraced by young people in many foreign countries as fashion food, an element of the popular Western culture. This has contributed to the success of quick-service restaurant operations in many foreign countries. (Yu, 1999). According to the National Restaurant Association in the United States, there are approximately 160 U.S. owned food service companies operating internationally, this is illustrated in figure 1 Restaurants chain Total us units Total foreign units Mc Donalds 21,022 8,923 KFC 9,863 4,784 BURGER KING 8,874 1,817 SUB WAY 12,516 1,668 WENDY 4,933 564 Table 1: Total US units include both company-owned and franchise- owned units. Source: Personal communication, National Restaurant Association. (Washington, DC, 1997) The firms in the fast food industry (QSR) tend to internationalize fast by adopting franchising as a mode of entry (Yu 1999). Yu also identified that the fast food industry tends to follow lodging industry in internationalizing its operation. This is because of growth in population and economic development. The author identified six world regions these firms have internationalized as Europe, Asia, Africa, Latin America and the Middle East. The internationalization history could be traced to the 1990s and has internationalized greatly spreading to different parts of this world .This could seen to concur with Uppsalas Model of internationalization where firms tend to gradually move to closer countries to reduce uncertainty i.e. psychic distance. Also, the model addresses the issue of objective knowledge which has contributed to their reasons for internationalizing as a result of easy transfer of knowledge. (Johanson and Wiedersheim, 1975). 2.1 POPULAR TARGET MARKET The industry generated its strongest growth outside the US, such that their target markets were in Europe, Asia/Pacific, Middle East-Africa (Apmea) operations. Europe region has been the most popular target market for firms in the industry because of its political and cultural stability (Yu, 1999) while other regions were based on factors like population. 2.2 GEOGRAPHICAL CLUSTER The main target market for the USA fast foods are Europe, Asia pacific, Middle East and Africa. In these countries they have some form of concentration of fast food restaurants in areas close to schools to characterize school neighborhood food environments, shopping malls and the airports. The geo-coded databases research shows that restaurants are strategically positioned at schools, shopping malls and airports which have been used to examine locational patterns of fast-food restaurants in kindergartens, primary and secondary schools in Chicago. The use of bivariate K function statistical method by most researchers to quantify the degree of clustering (spatial dependence) of fast food restaurants around school, shopping mall and airport locations. Fast-food restaurants are concentrated within a short walking distance from schools, and also close to shopping mall, airport which might expose children in school to poor-quality food environments in their school neighborhoods. This might help others such as the travelers and shopaholics (Austin et al, 2005). According to Austin from the Harvard School of Public Healths Prevention Research Center compiled a comprehensive list of 613 fast-food restaurants in the city of Europe, as well as a list of 1,292 public and private kindergartens, elementary schools, middle schools and high schools. Whereby each restaurant and school was assigned longitude and latitude coordinates and census tract identification codes. Using statistical methods, the researchers quantified the distances between schools and restaurants and calculated the degree of clustering. 3.0 FOREIGN MARKET ENTRY MODE Firms Number of foreign outlets Mc Donalds 8,923 KFC 4,984 Burger King 1,817 Sub way 1,668 Wendy 564 Taco Bell 348 Pizza Hut 482 Little Caesars 379 Table 2: Firms location in various continents Source: Personal communication, National Restaurant Association. (Washington, DC, 1997) and annual Report The table identified some countries the number of foreign outlet where the above US fast food firms operate. The major market entry modes employed by these firms in this industry is franchising. Franchising could be seen as one of the entry modes employed by organizations, which involves a contractual agreement between a company and an individual or another company where the franchisor gives the right to do business under a common trade name in a prescribed manner, over a specified period of time and place in exchange for royalties or the payment of other fees. The company offering the right is called the franchisor, the company/ individual who buys and maintains the right is the franchisee, and the right been bought is referred to as the franchise (Mendelsohn, 2004). 3.1 THE APPROPRIATENESS OF THE STRATEGY According to Alan et al (1999), the benefits that accrue to firm that engages in franchising as a mode of entry into foreign markets includes: à ¢Ã¢â€š ¬Ã‚ ¢ Reduced cost and financial risk associated in entering a foreign market à ¢Ã¢â€š ¬Ã‚ ¢ Serves as a good incentive to build profitable operation faster. à ¢Ã¢â€š ¬Ã‚ ¢ It offers strategic alliance which aids the franchisee to benefit from economies of scale and allows the franchisor the regulatory flexibility of a smaller firm. Erramilli et al (1990), in his study identified that the service industry makes use of Franchising as a mode of entry. This is particularly so because Fast food firms offer soft service and his ideas about soft service firms are based on the fact that such firms cannot export their product because exporting necessarily require a separation of producer and consumer and therefore they have to rely on contractual method i.e. franchising/licensing in order to expand their market. Arnold (2003) identified that franchising is the most appropriate for duplication of a business model or format, such as a fast-food retail format and menu. He further identified that fast food is not culture bound in which marketing knowledge (i.e., the product- or service-specific knowledge involved in marketing this particular offering) is at least as important as local market knowledge (i.e., the knowledge required to operate successfully in a particular territory). It is also important to note that in such businesses, the local service personnel are a vital differentiating factor, and these will obviously still be local in orientation even if they operate within an internationally consistent business format.(Arnold 2003: 2) Another idea suggested by researchers is based on Governments in many developing countries are becoming aware of the economic benefits that franchising can bring, and are facilitating the entry of foreign franchisors in their markets (Pelton et al, 1997). Tayeb (2000), suggested that Franchising seems appropriate for firms who want to retain control which will be associated with reduced risk. Erramilli et al (1990) acknowledged that firms in this industry (shown in the table below) tend towards adopting franchising as a mode of entry, basically for market seeking. This can be identified to fit in well with the eclectic theory. This is based on the ownership factor where firms transfer their ownership specific assets to combine with the most favorable sets of traditionally fixed elements in the global economy. This is paramount in order to maintain control which indicates that Franchising is the appropriate strategy for firms in this industry. Table 3: Showing type of service offered by Fast food firms and motive of internationalization Source: Erramilli and Rao (1990:141) Despite the benefit that usually accrue to firms that use franchising as a mode of entry, (Hill, 2009) identified a disadvantage that is Peculiar to the Fast food industry. He was of the opinion that quality control always persists. This is because the geographical distance of the firm from its foreign franchisees can make poor quality difficult to detect. 4.0 THE STRUCTURE AND CONTROL OF FAST FOOD INDUSTRY. The fast food industry has about 200,000 restaurants in the United States and their annual revenue when combined is about $120billion (Hover, 2010). The highly fragmented industry has 25% of the industry market share controlled by top 50 companies (Hover, 2010). The production within the industry is split between a few of the different companies but there is no particular company that has a large enough market share to be able to influence the price levels (Global Edge, 2010). The fast food industry operates on product diversity, service differentiation and internationalization (Stuart, 1993). The fast food restaurants are involved in local market adaptation and adjust some parts of their menu based on the each countrys specific dietary preference. This is in line with Hill (2009), which states that despite the proliferation of standardized products, McDonalds had to find a way to customize its product offerings to suit the differences in taste and preference around the world. The co ntrol system that exists is the cultural control. According to Hill (2009), this control is achieved when staffs of the company take interest in the norm and value systems of the company. The employees can control their behavior which improves operations and management assistance when needed. The fast food industry operates on the transnational strategy. This strategy involves companies that try to realize location economies and experience effects, to leverage products internationally, transfer core competencies and skills and also give consideration to local responsiveness (Hill, 2009). Figure 1: Food service structure Source: Tourism: Goeldner et al, (2000:179) The fast food restaurants in this report fit under the chain broad menu structure. The restaurants have the same name, offer the same kind of service and have standardized menus in different locations. 5.0 EXPLANATION OF ABOVE POINTS The fast food industry tends to internationalize very fast. This imploding pattern of internationalization is prevalent because these various restaurants aim to increase their various outlets and hold a larger market share than that of their competitors. The restaurants are able to control the huge boost of business activities through the tight and stringent quality control measures over franchisees that run the businesses. The location choice for Europe as one of the major destination place for the fast food industry is because of the relative low political risk experienced in these countries compared to other continents. For example in 2001, when the Unites States invaded Afghanistan, McDonalds restaurants were vandalized in Pakistan and Indonesia and there was a call for boycott of US products (Rugman and Collinson, 2009). There is no threat in these European countries and these countries are developed nations which are highly globalized. This makes fast food popular in the counties. The franchising entry mode is prevalent in the fast food industry because it facilitates the low cost global expansion of the restaurants without great risk to the franchiser. The franchisee deals with the day to day running of the business operations and the franchiser controls the operations through rules o The prevalent local menu adaptation as opposed to standardization in the fast food industry is due to different taste and preferences of customers all over the world. For example, For example, in India McDonalds developed a menu which is entirely free of beef and pork to suit the vegetarian preference of the Indian population (Rugman and Collinson, 2009). 6.0 CRITICAL REVIEW OF DUNNINGS OLI PARADIGM This section will critically review how well international business theories best explain the internationalization process, the choice of foreign market entry mode within the Fast food industry. Based on the analysis of entry modes used by key industry players such as Mc Donalds, Burger King Etc the Dunnings OLI paradigm models best explain internationalization behavior within the industry. For this reason, this theory will be discussed in relation to the Fast Food industry. 6.1 DUNNINGS OLI PARADIGM Dunning theory suggest three essential factors are required to engage in FDI place. These factors include the O- ownership, L- location, I- internationalization. Majority of the fast food companies benefit and interact using the internationalization of the Dunnings OLI paradigm to determine the extent of foreign production and activities. The relationship between these factors and franchising as a mode of entry is beneficial and economical to franchisors by taking advantage of franchisees working capital and local knowledge (Teegen, 2000). Usually international franchisers of foreign ownership behaviours involve resource-seeking activities and asset exploitation which was analyzed by (Chung et al, 2004). Dunnings OLI paradigm, which embraces asset-augmenting foreign operations of multinational enterprise (MNE), examines foreign ownership choices of international franchisors which are directly related to their strategic intent. (Dunning, 2007).Considering the data from section 1, an analysis of Dunning theory will be done in the subsequent section. . 6.2 O-Advantages of the FAST FOOD (FF) O-advantages can be viewed from the owners assets of the international firm, making provision for ability and skill that are the due to strategic advantage. Owners assets can be in two dimension such as tangible and intangible. The intangible assets of the MNE include different types of tacit as well as experiential knowledge. In FF business, O-advantages reside mainly in intangible owner assets, which can be social capital and human capital. Such assets include specific managerial potential within the managers and their network, (Bian, 2002). The importance of relational O-advantages originated as a role in reducing inter-firm transaction costs, which can be explained in terms of preference interdependence among members of the same social group (Buckley and Casson, 2003). The main O-advantages of the FF with respect to section1includes: deal-making, relational contracting, operational control, risk management, and firm size. 6.3 L-Advantages of the fast FOOD (FF) Fast Food industries also seek advantages by considering its geographical location choices with its O-advantages. This indicates that firms would always want to create a blend between the O-advantages and the L-advantages of the host market. Most firms target locations that benefit them and also where there is a strategic fit between the capacity of the firm and it requirements and formulation of its operating environment. At this point the main O-advantage of the FF is its relational contracting ability; it must seek out locations where the environment for business is opaque rather than transparent, and relational contracting skills are crucial to successful performance (Yeung, 1999, pg. 120) Another impact of aligning L- and O-advantages is that FFs thrive in other locational environments that may be considered attractive by the Western MNE.i.e. there are specific locational advantages for the international FF to enter regions where it can utilize its ability carry out its operation effectively, economic environments where codified market-enhancing institutions are weak and / or where personal connections are required. A similar argument can be made with respect to industry preference. MNEs and FFs usually operate and succeed in different industries. There is strategic importance of the FFs superior relational contracting ability which is industry-dependent. FFs are found in a range of industries, usually including real estate property development, banking and finance, as well as certain kinds of manufacturing, such as garments and food processing. While individual companies typically engage in non-related diversification, the overall pattern of industry. Cultural familiarity and proximity are an important source of location advantage for firms that understand the culture of the local environments whose characteristics match the locational characteristics of the host country. Thereby with the alignment of the psychic distance, such advantages relate to specific cultural knowledge and skills. In the case of America, they may include familiaring the firm to the language of the host country. This therefore leads to a cluster of these firms in order to achieve this benefit. 6.4 I-Advantages of the FAST FOOD (FF) In MNE theory, I-advantages provide the benefit to undertake related international business activities within the firm, rather than contracting them out to other firms or exporting them. The I-advantages of the international FF center on its characteristic ability to quickly mobilize coordinated action and resources, thereby gaining advantages of timing and flexibility vis-à  -vis competitors (Yeung, 1999). The focus is positioned in the network structure, which enable it to gain assets and capabilities of others in the network. The tatics behind internalization can be explicit in terms of transaction costs. When inter-firm transaction costs exceed the cost of intra-firm transacting, efficiency is improved by internalizing market transactions within the firm. Conversely, when intra-firm transaction costs exceed the cost of inter-firm transacting, efficiency is improved by externalizing transactions to the market. The comparison cost of conducting inter-firm transactions among members of a network with the cost of intra-firm transactions within the internalized firm shows a grounded network can be the more efficient way to organize (Buckley and Casson, 2003). The Ownership assets that give the international FF its distinctive O advantages are on the basis that are highly intangible human capital assets involved in relational contracting capabilities and deal making skills (Hamilton, 1996). These are characteristics that cannot easily be sold in markets and must therefore be exploited internally, within the firm. The resulting timing advantages account for the prevalence of the FF in industries where windows of opportunity open and close faster. Conclusion Finally, since FFs are relatively big in comparison with Western MNEs, they are able to achieve a high degree of operating flexibility without sophisticated internal organizational processes and systems. However, it also leaves them unable to expand the size of their organizations when it would be strategically advantageous to do so. In such cases, the business network can allow the big firms to surmount some of the limitations of size (Child, 1973, 1984), including economic and geographic limitations (Hamilton, 1996) and transaction costs (Buckley and Casson, 1993). Hence this study concurs with the factors responsible for internationalization as stated by Dunning theory of internationalization

Use of the Golden Ratio in Our World Essay -- divine proportion, Fibon

Leonardo of Pisa, better known as Fibonacci, was born in Pisa, Italy, about 1175 AD. He was known as the greatest mathematician of the middle ages. Completed in 1202, Fibonacci wrote a book titled Liber abaci on how to do arithmetic in the decimal system. Although it was Fibonacci himself that discovered the sequence of numbers, it was French mathematician, Edouard Lucas who gave the actual name of "Fibonacci numbers" to the series of numbers that was first mentioned by Fibonacci in his book. Since this discovery, it has been shown that Fibonacci numbers can be seen in a variety of things today. He began the sequence with 0,1,†¦ and then calculated each successive number from the sum of the previous two. This sequence of numbers is called the Fibonacci Sequence. The Fibonacci numbers are interesting in that they occur throughout both nature and art. Especially of interest is what occurs when we look at the ratios of successive numbers. The Fibonacci numbers play a significant role in nature and in art and architecture. When you construct a set of rectangles using the seque...

Personal Statement

In order to fulfilling my dream and preparing for my work career, my target of studying abroad Is to accept the professional courses' trailing. And the program of management or some other subjects In business school would be my first choice. There are three advantages for me to study Management. First of all, character of Hard-working, the higher learning ability, and the strong interest of study made me ready for studying abroad. In undergraduate, I wonderfully complete my own professional courses.In addition, I have read many business books which I put this knowledge into practice. When I was a sophomore, I had applied for the national innovation project of College students. Under the teacher's guidance, we determined â€Å"Human foreign language environment's influence of international image† as project's title. In the three months of study, I show my diligent and the project supervisor appointed me as the project manager who should gear of solid bilingual foundation, exper ience In translation, and contrastive study of English and Chinese language.In this project, we mainly reviewed the English signs and Instructions In public places. And we made our efforts to Improve the city engage environment, enhance city image and grade. Second, in order to prepare for the postgraduate study in business courses, I deliberately practice my communication skills, leadership ability and team cooperation ability in some social practices. In freshman summer vacation, I have returned to my hometown.With local friends, we organized a college student's voluntary teaching program, hoping it could enrich the students' summer life through this activity, also wanting to try our ability to help local children. This event caused great repercussions in my hometown. Local students like me and my friends are happy to work with me. Besides, for as much as possible about the business aspects of knowledge, I also participated In extracurricular activities. As an assistant manager of Agricultural Bank of China I have learnt business knowledge and applied this to communicate with customer.In the absence of business education background, I sincerely have a good learning attitude and enterprising, in this way, I have created a better working performance. Third, I have a wide range of interests. In order to practice these hobbies, I keen on ring, get ready. As the saying goes, chance is for a person who always gets ready. Every year Huber University holds a large English drama competition, competition is open to all radio stations member to recruit final host.I have great interests to trying new things, so before the interview, I have better prepared, I changed my dress to formal cult and wrote my speech's manuscript. After the Interview, teacher finally pointed me be the English host. I felt an unexpected favor at that time, because I knew there were a lot of radio host professional veterans, and l, a non host tot the best one, but I appreciate your attitude badly , this makes me believe you can host this party. † Besides the host, I was a good actor.When I was a freshman, I was refused by the school's English drama club-â€Å"soma†. It sparked my interest in performing. So in one year, I got up early and faced to mirror to practice a variety of expressions, sadness, Joy or anger. Through my unremitting efforts, I officially became a member of soma in the second year. Just in the second year's final drama show, I applied for the heroine successfully. In that show night, I became the focus. After the show, I cried. The injured local will be your most powerful part.In addition to these advantages above, I have some other working experience all of which are relevant to Business or Management. I have worked as Chinese Unisom promoter and China Ping's bank loan officer to promote their products. During the processing of credit business, I further understand various types of financial status of the company also types of business. I yea rn for the advanced teaching and learning system and I hope to become an excellent businesswoman in future. Personal Statement Ivan Gonzalez Akune English 4:3 4 October , 2011 Personal Statement The obstacles in my life have shaped and influenced my goals for my future. Due to the struggles I have surpassed in my life. I have set high goals that one day I will accomplish. I am proud to say that my parents have influenced my high ideals. Being a child of two immigrant parents whom once had nothing, has really motivated me to stay committed and determined . I as well as other first generation students who are planning on attending college need to be aware that we need overcome a big obstacle which is ahead of us.College is a important topic brought up among ourselves and our family because of the high expectations that have been set. I need to accomplish whatever is required to reach my full potential. I will be the second of three children in my family to attend a four-year college, having followed my sister’s footsteps. I can relate to my parents as they first arrived to this country and my arrival to the real world. I look at my parents as role models because if they were able to go from nothing to something, so can I. This has motivated me to stay positive and committed to further my studies beyond a high school diploma.Something that has sparkled my interest in my choosen career is the success our country has had in the business world. I feel that being highly involved in sports it has allowed me to exercise my social skills, which are required in the business world. Being part of a team has taught me how to collaborate with others and gather ideas as well as information to deliberate. My interest in the business field comes from my urge to contribute to our country’s economic world. Business to me is something that occurs everyday, whether it be in a restaurant, at a store, or bank. Personal Statement Ivan Gonzalez Akune English 4:3 4 October , 2011 Personal Statement The obstacles in my life have shaped and influenced my goals for my future. Due to the struggles I have surpassed in my life. I have set high goals that one day I will accomplish. I am proud to say that my parents have influenced my high ideals. Being a child of two immigrant parents whom once had nothing, has really motivated me to stay committed and determined . I as well as other first generation students who are planning on attending college need to be aware that we need overcome a big obstacle which is ahead of us.College is a important topic brought up among ourselves and our family because of the high expectations that have been set. I need to accomplish whatever is required to reach my full potential. I will be the second of three children in my family to attend a four-year college, having followed my sister’s footsteps. I can relate to my parents as they first arrived to this country and my arrival to the real world. I look at my parents as role models because if they were able to go from nothing to something, so can I. This has motivated me to stay positive and committed to further my studies beyond a high school diploma.Something that has sparkled my interest in my choosen career is the success our country has had in the business world. I feel that being highly involved in sports it has allowed me to exercise my social skills, which are required in the business world. Being part of a team has taught me how to collaborate with others and gather ideas as well as information to deliberate. My interest in the business field comes from my urge to contribute to our country’s economic world. Business to me is something that occurs everyday, whether it be in a restaurant, at a store, or bank. Personal statement In today’s society, communication is everywhere , but for me the best and most influential form of communication is visual. Images are a huge part of todays world and in my eyes has the greatest potential to document the factual or express the imaginary. They can stimulate thought and challenge opinions.In a world where we are becoming increasingly disconnected from ourselves and each other I strongly believe that images help to reconnect us all. No other form of communication is as powerful, nor can speak to so many people across the world as the universal language of photography. It fascinates me how a simple click of a camera can capture a moment that will remain in the memory forever.I am relatively new to photography, really only expressing a genuine interest in the last twelve months or so, and my passion for it has grown and continues to grow, using books, magazines, videos and various other sources I have educated myself in how to compose photographs , Taking photos of my children where ever it may be, in the house, on a family day out, family weddings trying to better my skills and create images pleasing not just to my eyes but others aswell, finally taking the step to enroll on an access to higher education course to follow my chosen career path.Documentary photography caught my eye, viewing images from the likes of don mc’cullin from various conflicts around the globe and seeing firsthand of the hardships, the terror and also the romance of war. Another subject was the likes of portraiture and wedding photography. Making a man and wife’s special day bring a smile, a tear and laughter for years to come as an ever lasting memory. Although I don’t really have any actual work experience I take my camera wherever I go, family days out, weddings, birthdays religious holidays and most of all for fun with my children, who are more than happy to pose at a seconds notice.Working with backdrops and lights, ever striving to perfect di fferent techniques. By doing a degree in photography I feel that not only will my dreams of becoming a photographer come true but the skills I have already gained through photography will become larger and I will succeed in all my hard work. I hope to then pursue my career as a photographer in whatever path I choose to go down understanding the skills necessary for the career I want are both creatively and academically challenging, but due to my thriving ambition, social ability, and an overall love of this subject, is definatley something I could excel at, given the opportunity. Personal Statement I had often heard my teachers at school saying that an ambition with focused efforts eventually leads to success. These motivational words provided me encouragement and will to plan my goals, and work diligently to achieve them. Since my long-term career goal has been to acquire the necessary theoretical knowledge and practical work experience for leading a professionally managed Fortune 500 company, I can assert that I am on the right path of professional advancement. Achievements at School and Management Lessons from Work in SingaporeI have been fortunate to receive excellent education at school and college from topnotch institution in Singapore. I completed my schooling from St. Francis Methodist School in Singapore with outstanding grades under the Singapore-Cambridge General Certificate of Education (Ordinary Level) Examination. I was always punctual and regular in submitting my assignments. Owing to my noteworthy performance, I was honored with â€Å"Academic Excellent Award. † Besides, I participated in extra-curricular activities like sports, and won inter-school competitions on behalf of my school.My punctuality, politeness, awards in inter-school competitions and excellent academic results fetched me the title of â€Å"Student Ambassador. † My achievements at school bolstered my confidence to study Business Administration from a reputed North American university. Since most of the reputed universities require a minimum of five years of work experience as a criterion for admission, I decided to work in Singapore as â€Å"Assistant Stage Manager,† and in the meantime, I started applying for admission to various colleges in Canada with reasonable tuition costs.During my tenure as â€Å"Assistant Stage Manager,† I improved my organizational and time management skills. I realized that self-discipline is important in life, and to imbibe this vital trait, I practiced very hard, and with my sheer perseverance, I gradually learnt to balance my personal and professional life. I was entrusted with responsibility, where my duties included interaction with business clients, stage artists, and reporting to the higher management of the company.I was sincere in my work, and I exceeded the expectations of my boss. I realized that my practical management lessons had already started here, and I was developing my communication skills as well. However, I felt that I needed more theoretical knowledge in management, which would provide a strong foundation for my long-term professional goal. Upgrading Management Skills in Canada Fortune favored me when I got acceptance for a High School Diploma from Bronte College of Canada in Mississauga, Ontario.I was delighted, and soon enrolled in the academic program. Since I had to pay the tuition fees for the program, I worked as a â€Å"Barista† in the Starbucks Coffee Company. Besides earning money to pay my tuition costs and other living expenses, I was also getting an expos ure to the North American society. My direct interaction with the customers helped me to enhance my interpersonal skills, and moreover, I was quickly learning about the art of coffee making.Before joining Starbucks, I had never enjoyed cooking in my life, but while working as a â€Å"Barista,† my culinary passion developed strongly, and I found myself cooking exotic food at my home not only for myself but also for my friends. However, an entrepreneur spirit within me motivated me to start my small business, and now, I own a company called Western Cooper and Metal. I have experienced that life is proper management of time and job priorities, whose theory needs to be applied in practice, and I can say with confidence that I have been able to do it successfully.Advanced Management Course at Liberty University, Virginia As a self-employed professional, I have been trying to use my work experience, and learn from the available online educational sources to enhance my management sk ills. Since my work took most of the time, I had enrolled in an online management program called the â€Å"Associate of Arts in Business,† which is run by the Liberty University in Virginia. After successful completion of the program, I have studied the foundation level courses in accounting, business administration, computing, law, statistics, etc.Now, I am prepared to pursue the Bachelor of Business Administration program from the University of Massachusetts at Amherst. Admission to the BBA Program from University of Massachusetts at Amherst I have been slowly and steadily working towards the attainment of my long-term goal of leading a Fortune 500 company. Good managers need good theoretical knowledge, which can be learnt only from reputed schools of management.After doing a good research of the management schools, I am applying for admission to the part-time BBA program from the Isenberg School of Management in the University of Massachusetts at Amherst. I have the necess ary educational background and relevant work experience, which shall enable me to pursue the management program. I have an excellent command over English language, and I can read, write and speak in English without any difficulty. I have already studied from two premier educational institutions in Canada and the U.S. A. I am adept at using Microsoft Office and Internet, while my programming skills in Java are also excellent. Since my admission shall influence the attainment of my long-term professional goal, I request the admissions committee to kindly consider my application based on my outstanding educational qualifications and work experience. It shall be an honor for me to learn from distinguished professors at the Isenberg School of Management in the University of Massachusetts at Amherst. Personal Statement Ivan Gonzalez Akune English 4:3 4 October , 2011 Personal Statement The obstacles in my life have shaped and influenced my goals for my future. Due to the struggles I have surpassed in my life. I have set high goals that one day I will accomplish. I am proud to say that my parents have influenced my high ideals. Being a child of two immigrant parents whom once had nothing, has really motivated me to stay committed and determined . I as well as other first generation students who are planning on attending college need to be aware that we need overcome a big obstacle which is ahead of us.College is a important topic brought up among ourselves and our family because of the high expectations that have been set. I need to accomplish whatever is required to reach my full potential. I will be the second of three children in my family to attend a four-year college, having followed my sister’s footsteps. I can relate to my parents as they first arrived to this country and my arrival to the real world. I look at my parents as role models because if they were able to go from nothing to something, so can I. This has motivated me to stay positive and committed to further my studies beyond a high school diploma.Something that has sparkled my interest in my choosen career is the success our country has had in the business world. I feel that being highly involved in sports it has allowed me to exercise my social skills, which are required in the business world. Being part of a team has taught me how to collaborate with others and gather ideas as well as information to deliberate. My interest in the business field comes from my urge to contribute to our country’s economic world. Business to me is something that occurs everyday, whether it be in a restaurant, at a store, or bank.

Kudler and the True Meaning of Marketing

Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods. Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in developing Kudler Fine Foods’ marketing strategy and tactics. Include the following: Identify the areas where additional market research is needed. Analyze the importance of competitive intelligence and analysis regarding the development of Kudler Fine Foods’ marketing strategy and tactics. A marketing analysis conducted for the Kudler Fine Foods to obtain a complete and comprehensive review of the potential the organizational strategic plan of Kudler fine foods from, marketing view points and, customer viewpoints. Also going through the marketing strategies of Kudler will allow an understanding of the company's competitiveness within the organization and with other known business like Kudler fine foods. This will allow us to tell the weather or not Kudler fine foods is a reliable and successful company or if it needs major improvements to keep up with the standards set forth by the competitors. Kudler Fine Foods has a strong self-driven and determined market and work place. Some ways they make themselves a great part of the exclusive market of fine foods. Some of Kudler’s ways Kudler makes this possible is by the expertise that is given with the gourmet setting at all the locations from the wine to the cheeses and other fine foods. Kudler went over and beyond to make sure the expertise was carried out by the use of the surveys they had customers and visitors to complete in 2010 and 2011. According to these surveys, Kudler showed strengths and weakness that they hold above the competitors are the outstanding customer relations and the enormous selection of the world’s best fine foods. The gourmet food was satisfactory for the money that was spent and appreciated by the majority of their customers. The high quality food for the right price and how the right price is deterred is another fine example of the marketing research. Some weaknesses of Kudler is indicated in the same customer surveys that where received these included the marketing Kudler uses for customer service and the display of the merchandise. In this instance Kudler can easily change the way it displays the merchandise and make the displays more attractive to make the equally appeal the intended customers. This Is a great example of when Kudler needs to do marketing research to help find answers and resources to fix the problems. Excellent customer service is Kudler’s primary focus this was noticed by the majority of the customers that responded to the surveys. It is impossible to please everyone and Kudler knows this, but is striving to do the best job possible. A possible way to change the outlook of some Kathy Kudler could retrain her staff by reminding them of the importance of Kudler’s customers and the service they are given when visiting Kudler fine foods. It is with the upmost importance that business need to remember is that customer service is and should be to upmost priority in a prospering business. Without excellent customer service is it impossible to have a high achieving company like Kudler fine foods Kudler Fine Foods is an astonishing company with the highest goals in providing the upmost best in customer satisfaction to the extent of the capabilities of the gourmet superstar. Kudler is dedicated to making everyone’s experience the best possible. When at Kudler’s they make sure if you can’t find it in the store that they find a way to find it for you. Keeping this in mind Kudler fine foods is a highly competitive business structure with some of the best priorities that there could be. Kudler can and will be a highly remarkable company in the future as long as they keep up the importance of outstanding customer service and relations. Also it is a must that Kudler keeps up with the changing demand structures in the economy to keep a large supply of the demanded goods. With excellent service and an excellent inventory this company will prosper and grow. A Kudler fine food has a mild marketing approach at some point it may be necessary to change the marketing approach to meet the demand of the company and the sales. Keeping a close eye on the market and its competitors is a must. Some down falls of Kudler fine foods could be the focus on the surveys. Lowering the drive for the surveys could help ease some of the customer’s feedback, but with this in mind it may be a necessary to keep the comfort of the customers. Keeping customer satisfaction is a must. At the same time and can be over done in the ways the company harps on the surveys. One possible way of correcting this issue is to simply ask in person if there are any concerns or anything they would like to see. Another way this can be achieved is to have a comment box on the company web site and in the stores. This could be a nonchalant way of getting the information needed without harassing the customers with bothersome surveys. For the most part customers do only gripe or complain if something is wrong. On the other side of this note many customers will let you know if you ask, but the way this is asked can be done in other ways. Some companies use marketing schemes at the checkout such as promotions and bugging customers with questions at checkout this is not always the way to do things though. This type of conduct can annoy and bother customers. An annoyed customer is most likely not going to come back unless they just half to. Keeping competitive and treating customers with the best of care is a quality that is lacking in society and the business community today. Kudler fine food is well on its way to setting the mild stone of the customer relations world. Keeping this standard along with the highest competitive prices and outstanding selection of gourmet foods will drive this company in a good and prosperous direction. References American Marketing Association. (2013). marketing power. Retrieved from http://www.marketingpower.com/AboutAMA/Pages/DefinitionofMarketing.aspx Business Dictionary. (2013). business dictionary meaning of marketing. Retrieved from http://www.businessdictionary.com/definition/marketing.html#ixzz2R